"BEANZ are a small species that sprouts from the dirt in the garden. They make for a great sidekick to an Azuki, although some like to kick it alone. They're earnestly driven by the desire to help. However, certain BEANZ feel a calling to pave their own path..."

BEANZ is the second collection from the Azuki universe. The BEANZ collection is an icon for the Azuki brand, and a sidekick to the Azuki journey. If you’re wondering if there is something really familiar about the BEANZ, they look EXACTLY like azuki beans! Or red mung beans depending on where you’re from. 

Chiru Labs, a Web3 company well-known for creating popular NFT collections Azuki and Beanz, has announced a strategic partnership with digital IP platform company IPX, which was formerly known as Line Friends. IPX is a character brand that originated from the Line messaging app and features cute original characters, including Brown the bear, Cony the rabbit, and Sally the chick. This partnership will result in co-branded content and merch between Beanz and LINE Friends, retail distribution at Line Friends stores, and immersive in-real-life activations that combine the two worlds.

Line Friends has previously partnered with well-known brands such as BTS, Starbucks, and Netflix, but this marks their first collaboration with a Web3 company. The two companies plan to utilize their respective strengths, with IPX contributing its capabilities in IP building and retail and Chiru Labs bringing its expertise in Web3.

The partnership between Chiru Labs and IPX is significant for both the Web3 and web2 worlds, as it brings together two strong brands with complementary strengths, expertise, and a global fanbase. It is expected to pave the way for more collaborations between Web3 and web2 companies as they seek fresh ideas, innovation, and mainstream adoption.