Doodles began as a collection of 10,000 non-fungible tokens (NFT) made up of colorful artwork by Burnt Toast, the alias of Canada-based artist Scott Martin. The project was originally dreamed up by Martin and former Dapper Labs employees Evan Keast and Jordan Castro.

The Doodles universe is ever-expanding and new experiences like Space Doodles are only available to collectors. While the universe expands, our brand grows, and collectors can expect exclusive access to the latest products, merchandise and events through ownership.

Owning a Doodle allows you to vote on community-driven features, products and events. This makes our roadmap collaborative to be decided by the project founders and Doodle holders via the Doodlebank. The Doodlebank is our community treasury which boasts over $5m USD and is used to fund these experiences.
Via Doodles

What is the Doodles NFT collection?

Doodles is a collection of 10,000 generative NFTs created by Evan Keast, Scott Martin, and Jordan Castro. The team uses “working aliases” and are known as Tulip, Burnt Toast, and Poopie respectively. Before Doodles, Keast and Castro were already well-established in the NFT community, as they helped launch the legendary NFT project known as CryptoKitties in 2017. Martin, meanwhile, had been minting his own pieces and growing his creative brand within the NFT space for about a year.

Doodles features original art that was created by Martin, who produced hundreds of unique visual traits for the collection. However, the project ultimately followed in the footsteps of predecessors like CryptoPunks, Bored Apes, and Cool Cats by randomly mixing and matching these individual traits to create the full Doodles collection.

Within the Doodles ecosystem live humans, cats, pickles, apes, sentient flames, skeletons, aliens, and more. As is the case with nearly all generative avatar collections, Doodles NFTs come in varying degrees of rarity, which is defined by their traits. Although the Doodles team has never officially released a catalog of what traits are the rarest and most common — you can find RaritySniffer’s unofficial rankings here — skeletons, cats, aliens, apes, and mascots have continued to resell for the highest amounts.

Keast, Castro, and Martin launched Doodles on October 17, 2021, originally pricing their product at 0.123 ETH per mint. At the time, the mint price was considered relatively high. Prior to Doodles, most PFP projects implemented mint prices below 0.1 ETH; however, the Doodles founding team decided on this higher price point to ensure an initial treasury of ~420 ETH.
During the rollout of the project, Doodles tried something that had seemingly never been executed by a PFP project previously. About a month before the project went live for minting, the Doodles team closed the Discord when membership numbers had reached just over 1,000. This made it so that no new members could join, creating an extra level of exclusivity within the project’s community.
This decision received mixed reviews, as it effectively gave whitelist access (priority minting) to a select few. Yet, as the Doodles mint date drew closer, the project’s following continued to grow, and the decision to close the Discord started to be seen as an innovative way to reward early NFT project supporters.
Via Nft Now

Following its Genesis Factory event at NFT.NYC in June 2022, the project laid out its goals for expansion, including music, events and attractions, gaming, animation, IP partnerships and consumer products.
IP Rights
What intellectual property (IP) rights do holders have?

The Doodles name and intellectual property are owned by Doodles, LLC. According to the Doodles Terms of Service, they also own the rights “surrounding the images, names, logos, 3D layer files, trademarks, the website, the ability to mint 3D or voxel or other versions of Doodles, the look and feel of the user interface, the smart contract code or anything else not specifically granted by any following licenses.”

Doodle holders can use their NFT as a PFP, sell it or merchandise it for up to $100,000 through the sale of physical goods (though after reaching the $100K milestone, they need to work with the Doodles team on official licensing terms). Holders can also use the full Doodle in a piece of art they create but would need to discuss larger licensing deals with the company.
The company says it is “open” to holders utilizing Doodles in various commercial ways. However, a Doodle can only be used in its “fullness only” and holders cannot mint new NFTs that are considered to be derivatives of their character.

For example, a group of Doodles NFT holders proposed a derivative project called Noodles to the community in November 2021. The food-based project, inspired by Burnt Toast's art style, was the first officially approved derivative venture through the Doodlebank.

NFT Collections
Space Doodles: Doodles in Space

Space Doodles are personal spaceships for your Doodle. Each Space Doodle is generated from over 200 audio-visual traits and accompanied with stats that reflect the competency of your Doodle in its spaceship. Space Doodles and their stats will be used in future Doodles experiences that deliver surprise and delight to the wider NFT ecosystem.
With this release, Doodles embark on the first steps of their journey through space. Launching a Space Doodle will show you where it is in the universe, its swagger, and how good it is at piloting its ship or holding its bladder.
All Doodlers will be able to claim their own unique spaceship. Claiming a ship means your Doodle becomes a Space Doodle, but don’t worry it can always return safely from space and become a Doodle again.

Doodles 2: A Doodle for everyone

Doodles 2 has been hinted as a“mass market, identity-focused” offshoot of its original project. According to the brand, the new project will allow anyone to mint a “base-level Doodle'' and “choose generic traits like skin tone and hair color.” Doodles 2 can then be customized with wearables featuring “varying tiers of rarity.” The NFTs will be “dynamic” and the images will be available as “full body or PFP.”

Doodles 2 will be dynamic NFT where you can change your look as often as you like. Full body or pfp. Animated with original music. The perfect shareable NFT built to represent YOU.

Genesis Box: A set of wearables that can be utilized for the Doodles 2 project.

Doodles that RSVPed for NFT NYC 2022 could reserve a Genesis Box for $123 USD, in person, at the Genesis Factory. This was an in person minting experience for holders at the event.

It was then offered as a “bucket auction” to other existing holders. In the bucket auction, users submitted a bid in ether (ETH) for the amount they were willing to pay for one of the NFTs, similar to a blind auction bid. At the conclusion of the auction period, the Doodles team determined a number known as the clearing price, which is the minimum bid that would win an NFT. There was a total supply of 24,000 “boxes” that featured apparel and accessories for Doodles 2. According to the company, the “rare” boxes “will be used to seed the initial “economy of wearables” and will never be sold again.

Dooplicator: Perpetual utility beyond Doodles 2

Dooplicator is a super-powered device that will allow collectors to bring the rarest OG traits into Doodles 2. There are currently three different rarities of Dooplicators.

About The Team
Scott Martin, aka “Burnt Toast”, the artistic force behind the project, is an illustrator, designer, animator and muralist. He told Fortune in January 2022 that his focus is on “making good art and reaching a large audience.” Before Doodles, he produced art for brands including Google, Skillshare, Dropbox and Adobe.

Evan Keast, aka “Tulip,” is the face of the project’s branding. He previously worked for Dapper Labs and led marketing for the popular blockchain game CryptoKitties.

Jordan Castro, who goes by the alias “Poopie,” specializes in product and worked alongside Keast at Dapper Labs as the product lead for CryptoKitties.

Before Doodles, Keast and Castro were already well-established in the NFT community, as they helped launch the legendary NFT project known as CryptoKitties in 2017. Martin, meanwhile, had been minting his own pieces and growing his creative brand within the NFT space for about a year. Via Nft Now

In May 2022, the team added former Billboard President Julian Holguin as partner and CEO to “lean into music, gaming, premium content and consumer goods.” Via Coindesk