Overview
Items 11.1K · Created Mar 2022 · Creator earnings 7.5% · Chain Ethereum · Category PFPs

Jadu AVA is a collection of 11,111 avatars designed for augmented reality in collaboration with legendary film director/producer Michael Bay. Each AVA has full-body 3D files optimized for AR and other digital worlds. Ownership unlocks full commercial rights & voting power to award hundreds of thousands of dollars from the AVA Community Treasury. 

With $44M raised to date, Jadu is a 50-person team of designers, technologists, and creatives building an ever-evolving augmented reality game world. Jadu’s signature gameplay involves controlling a 3D avatar in AR, with the Jadu mobile app that will be released in October 2022 on iOS & Android. The Jadu Mirrorverse is an Augmented Reality game-world built around virtual items owned by its community of players. 
Michael Bay & Asad J. Malik in Conversation • Web3 & AR

Join Jadu CEO Asad J. Malik in this conversation with Michael Bay as they talk through the promise of AR & Web3, their collaboration on Jadu's upcoming AVAs and reminisce on a seminal career in film history.

Jadu is building Web3's definitive AR gaming platform. We breathe life into Web3 characters, making them playable avatars in the real world. AVAs are the result of our ambition to create the first avatars built natively for AR.

Jadu has been working secretly over the past few months with legendary director Michael Bay. The goal is to build #web3  and AR's premier Robot IP. The force behind the highest-grossing Robot Film Franchise ever can probably be of help. Bay is lending his talents to design the rarest AVAs of the collection & collaborating on a trailer for our world.
Augmented Reality Gameplay

Jadu is building Web3's definitive AR game platform. We breathe life into Web3 characters, making them playable avatars in the real world. AVAs are the result of our ambition to create the first avatars built natively for AR.

AR Gameplay
From proportions to aesthetics, AVAs are designed & optimized for AR. They'll work as playable characters and follow a storyline in Jadu's app releasing this September.

Environments
Each AVA has a background environment crafted by Jadu's Head of Cinematics Ruben Fro using photogrammetry scans of real world locations. These will be available to download in various formats.

Commercial Rights
Jadu AVA's will come with game-ready 3D files from Day 1. You'll have full commercial rights to your AVA and the ability to take it with you across any digital world you explore.
BLINK • RUKUS • DISC • YVE • AURA

Ownership unlocks full commercial rights & voting power to award over a million dollars from the AVA Community Treasury. Distribution of the full treasury funds is set to conclude after two years. All funds are held in a wallet Jadu maintains.

The First Five

The strength of the Heart was vital in the survival of life and it is said that the First Five had the Hearts of Gods. The Mind was a particle of Time and it is said to be the vessel of Memories. To this day it carries the earliest remnants of that shockwave - The Prophecy.

BLINK • RUKUS • DISC • YVE • AURA


BLINK BELIEVED THAT IT WAS A MIRACLE THAT LIFE EXISTED AT ALL IN THE GREAT VOID OF DARKNESS THEY CALLED THE UNIVERSE. THIS MIRACLE OF LIFE NEEDED TO BE PROTECTED AND CHERISHED BY THE ENTIRE WORLD.

RUKUS BELIEVED THAT THE UNIVERSE IS A HARSH AND COMPETITIVE SYSTEM AND THAT STRENGTH IS REQUIRED TO TAME IT. WHERE RUKUS SAW “THE MANY” IT WAS INTERPRETED AS AN ARMY.


DISC BELIEVED THAT LIFE WAS MERE LUCK. THAT THE UNIVERSE WAS A DARK FOREST AND SHOWING YOURSELF TO ANY POTENTIAL ENEMY WAS A MEANS OF SELF-DESTRUCTION. THEY SOUGHT REFUGE UNDER THE VEIL OF DARKNESS.


YVE BELIEVED THAT THE COMPLEX CHAOS OF THE UNIVERSE IS ORDERLY. BEAUTY TO THEM WAS A PRODUCT OF EVOLUTION AND THEY INTENDED TO SEEK IT OUT.


AURA BELIEVED THAT WE CAN UNLOCK THE DEEP SECRETS OF THE UNIVERSE AND OPEN A NEW ERA OF PROGRESS. THEY DESIRED TO FIND MEANING IN THE COMPLEXITY OF THEIR ORIGIN.
IRL - PHYSICAL - COMMUNITY

IRL: Events
The treasury will fund various community initiatives and events that bring members together in the physical world. Build new traditions for those who come next.

PHYSICAL: Forging
Not only will AVA holders have commercial rights but they will also have access to funds that support the development of new Jadu products and holder benefits.

COMMUNITY: Projects
Want to shoot a music video with your AVA? Write a song? Make a movie? Build a game? Propose to the AVA community and get your project funded.
AVA Community Treasury
Ownership of AVAs unlocks full commercial rights & voting power to award over a million dollars from the AVA Community Treasury. We have ample resources to build our platform thanks to our recent $36M Series A Round. This treasury will be jointly governed by the Jadu team & AVA community to issue grants to members.

SIX DESIGN GOALS GUIDE THE GRANT MODEL

Amplification

Ensure treasury funds are spent on grants that are mutually beneficial to Jadu holders and the larger Jadu ecosystem, while empowering Jadu holders to determine grant recipients.
Process

The grant funding process should be easy to understand, simple to engage with and ultimately strengthen Jadu’s collaboration with the community as a whole.
Voting

Voting methodology should create additional value for Jadu NFTs without creating imbalance between early adopters and new members.
Growth

The system should scale well so Jadu’s core team can continue supporting the growth of the grant program without undue operational overhead.
Improvement

The structure should allow for Jadu’s core team & the community to iterate, expand and improve the system over time as best practices and key findings emerge.
Clarity

The grant process should not be too difficult to understand and participate in.
GRANT TYPES
Monthly Grants
These grants receive proposals, ballot options, votes and distribution on a regular monthly basis.

Special Grants
These grants receive proposals, ballot options, votes and distribution for a specific event (ex: NFT NYC or Art Basel).
GRANT USAGE
We are looking for grant recipients who are excited to create, amplify and enable the larger Jadu ecosystem.

Build with your AVA IP & Files
Turn your AVA into a virtual streamer, musician or online personality.
Use your 3D files in artistic projects like Music Videos.
Launch physical or virtual products or services with your AVA.
Build with Jadu IP
Use Hoverboards, Jetpacks or AVAs in your projects.
Expand and develop Jadu lore.
Express Jadu lore and IP in your artistic projects from cinematics to physical items.
Build for the Community
Build drops, products or services for the Jadu community.
Host local and online events that grow and develop the community.
Build merch or physical items for Jadu holders.