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An online collective called Remilia whose CEO was Charlotte Fang (“Charlie” or “Charlemagne”) launched the Milady Maker avatars in August 2021. Initially, the idea was to give holders access to a “​​highly customized Minecraft server”. The Milady NFT project soon expanded its ecosystem to involve NFT banners, mixtapes, VRtube, a bootleg merch store, and more.

The collection is 10,000 generative neochibi-style profile picture NFTs inspired by Y2K Japan street-style tribes, which have gained immense popularity due to their unique art-style and community-driven culture. 

Milady's generate a variety of accessories, and their overall stylishness is rated with a drip score, which helps tie value to aesthetics over pure trait scarcity.

The art for Milady NFTs is created by a digital artist named Sprite Bonkler, who has a childlike take on anime illustration and produces all of the art for Milady Maker.

Drip Score
The Drip Score is a rating system used in the Milady Maker NFT collection to assess the overall stylisnhness of each Milady. It takes into account the rarity of each cosmetic item, the prominence of each slot, and any theme or costume complete badges earned. The Drip Score is designed to help tie value to aesthetics over pure trait scarcity, and each Milady is given a letter grade for their Drip Score, ranging from D to SS. 

Collectors may use the Drip Score to assess the value and uniqueness of a particular Milady and determine its potential as a collectible asset.
Milady, that B.I.T.C.H
Milady, that B.I.T.C.H was this project's first controversy.

On September 6th, 2021, Milady launched a project titled 'Milady, that B.I.T.C.H' which claimed to use AI to generate an anagram T-shirt using the capital letters B I T C H and fill in the rest of the word automatically.
Soon after its launch, many collectors found that a spin-off collection featured avatars wearing t-shirts with the word “Treblinka”, a major Nazi concentration camp. The project denied this claiming that they randomly generated the phrases using text from multiple sources. 
In March 2022, Some Twitter users alleged that Remilia, the online collective behind Milady was linked to a now-defunct, white supremacist collective called Kaliacc[11]. Kaliacc is short for “Kali Yuga Accelerationism”, which refers to the Vedic Yuga Cycle.

In May 2022, the pseudonymous decentralized finance (DeFi) developer 0xngmi alleged that Charlotte Fang, Milady’s creator, was “Miya” – a pseudonymous online entity that allegedly spread hatred against Blacks, homosexuals, and Jews. Github repository of findings []

There were also unconfirmed reports on Twitter that accounts related to Miya apparently urged young girls toward being anorexic and that the persona was involved in "systemspace," an alleged online cult popular on bulletin site 4chan.

Fang's Response
A few days later, Fang explained in a tweet.

“OK, full disclosure: I was Miya. And its toxic baggage that’s hurting Milady community & poisoning the vibe. I apologize about trying to hide the past account—Miya has nothing to do with Milady Maker & should stay that way so I’ll be stepping down from the team from here.” Fang wrote.

In the tweet thread, Fang wrote the Miya profile had “nothing to do with” the Milady Maker and added: “Unequivocally, my real views hold no room for hate, and I detest abusers & groomers – trolling about it was juvenile, but in reality, I’ve never harmed a fly.”

This confession by Fang started a downward trend in the NFT value, from late May until mid-June, 2022, when it started to decrease significantly, losing over two thousand dollars in floor price in a week.