Welcome! We are in early BETA. Design & functionality may change as updates are being made frequently.



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Shredding Sassy is an extreme sports brand without the energy drink.

Using NFTs and web3 technology to pioneer a new kind of brand that we build together.

Creating unforgettable digital & physical experiences for our community whilst seamlessly onboarding new users to web3 via sought-after products and utility.

NFTs are going mainstream. You don’t have that look far to notice the largest brands in the world adopting web3 strategies; Nike, Starbucks, Adidas, Gucci — the list goes on.

Markets with pre-existing, passionate groups are the perfect communities to build something of value for and unite in web3. In our opinion there are none more passionate than those in the action sports world.

Rather than the generic ‘we are building a brand’ — we are focusing on a specific industry: Extreme Sports.

The market has over 490 million participants worldwide, it’s worth over 200 billion a year and is growing at a rapid pace.

The digitization of sports is ongoing and transformative, spurred by growth in AR & VR technologies and digital enhancements to live events. As this accelerates people will be looking to combine the best of both the physical and virtual worlds.

Now is the perfect time to position ourselves on the forefront of this growing industry in web3.

We believe in a decentralised future and envision a time when ownership and therefore profit is not limited to a select few.

Luckily we have the technology available today to make this a reality and set an important precedent for new brands and companies.

A portion of mint proceeds and 50% of all trading royalties will go into a community treasury.

Each Shredding Sassy NFT represents a DAO vote and allows members to submit and vote on community led proposals and the direction of the brand moving forward — which athletes we sponsor, where we hold events, which brands we collab with, which charities we donate to and more.

Merging the digital and physical world is going to be one of the most talked about narratives over the next few years.

In order to provide the best experiences possible — we need to cater to both.

We have been exploring a number of possibilities using AR to deliver immersive experiences that blur the lines between the physical and digital.

You can also expect numerous IRL events, trips and experiences which will unite our community in adventure and camaraderie!

NFTs that unlock services & utility are the on-ramp for mass adoption.

We will be providing and continually adding incredible benefits and tangible real world utility including:
  • Exclusive discounts from leading brands and service providers
  • Access to pro athletes via AMA calls, meet-ups and events
  • Loyalty rewards, raffles, giveaways and airdrops
  • Digital activations and AR experiences
  • Community trips, events and parties

Ensuring the value proposition of owning a Shredding Sassy NFT is so obviously beneficial that it is a no-brainer to join the club.

The bottom line is that people spend time and money on their passions. If we can amplify their experiences and save them money, our NFTs will be intrinsically valuable.