VEE FRIENDS
WHAT IS VEEFRIENDS?

VeeFriends is a transmedia, entertainment, and events company consisting of 283 characters drawn and created by Gary Vaynerchuk. VeeFriends characters are based on qualities and traits Gary hopes to inspire in others and were brought to life through Web3 technology.

VeeFriends IP was minted on the ethereum blockchain to create unprecedented opportunities for utility, collectibility, and community building.
History

What's the story behind the VeeFriends characters?

The characters represent human traits that Gary most admires. He focused on traits that he believes will lead to happiness and success.He also created characters based on popular culture references. Gary called them friends because he believes that business with friends can be fun and you can build a community around common interests and support one another through friendship, kindness and empathy.

Did Gary draw all the VeeFriends characters?

Yes. Gary imagined, created and drew all 268 of the VeeFriends characters himself.

What is so special about this NFT collection?

Each NFT will have a specific message and meaning and provide metadata with on chain storage of media. The premise of Gary’s approach is to create access and serve his community. VeeFriends are all about utility and access, meaning each NFT will have different levels of access and activities through the smart contract attached with each investment thus giving them “utility” through metadata. Over the last 15 years, he has spent time interacting with hundreds of thousands of people -- what VeeFriends will allow will be a structure around these interactions.
The token is the key that unlocks you into Gary’s world.
Veefriends Series 1
VeeFriends Series 1


SERIES 1 – THE ORIGINAL COLLECTION

The genesis series of VeeFriends launched via dutch-auction on May 11th, 2021, consisting of 10,255 total NFTs of 268 unique characters hand-drawn by Gary Vaynerchuk. Every VeeFriends Series 1 NFT is admission to VeeCon 2022, 2023 and 2024.

TOKENS
Series 1 was centered around creating utility for token holders through three token categories:
Depending on their token(s), holders received admission to in-person and virtual access experiences with Gary, free physical products, as well as early-access to VeeFriends brand collaborations. All holders also received 3-year admission to VeeCon.

GARY ORIGINALLY OWNED (G.O.O) TOKENS
Series 1 also introduced G.O.O. tokens, a highly limited, sought after supply of VeeFriends that will always have special significance, as Gary Vaynerchuk was their original owner. Each GOO can be identified by the gold G.O.O. badge.


BOOK GAMES 
Book Games is a collection of 125,000 NFTs on Immutable X, a layer-2 solution on the Ethereum Network. To receive one, buyers purchased 12 or more copies of Gary Vaynerchuk’s book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.

TOKENS
Every Book Games token is a burnable asset that can be exchanged for another digital asset with potential to include access, physical items, and other benefits.

Tokens are 16 drawn artworks encased in one of the five VeeFriends Spectacular rarities:
  • Bubblegum
  • Lava
  • Diamond
  • Gold
  • Hologram

Each token artwork is also framed in 1 of 15 randomly generated frames. The combination of 16 original artworks, 5 Spectacular rarities, and 15 different frames creates a possible combination of 1,200 different Book Game token rarity types.
NFT Collection Categories
Token Organization

There are 10,255 VeeFriends tokens that are organized in three categories -- Access, Gift and Admission. You will see that Gary has drawn and created 268 unique VeeFriends characters.

Access Tokens:


VeeFriends Access tokens are redeemable or verifiable tokens that unlock unique experiences with Gary, such as going garage-saling with him, playing tennis, or having dinner. There are 300 VeeFriends access tokens. 210 that give virtual access and 90 with in person access. All 90 in person access tokens are 1 of 1 art tokens, meaning they have a unique and original token art. Additionally, all VeeFriends access token holders, like all VeeFriends token holders, receive a three year access pass to VeeCon. The additional underlying benefits of the VeeFriends access tokens will expire May 4, 2024.

  • 165 of these access tokens have Group Access. Group Access is an experience where token holders can redeem their token to spend time with Gary and other group access token holders. Below are the names and quantities of theVeeFriends characters with Group Access.
    • (10) Breakfast Bat (In person)
    • (10) Brunch Bear (In person)
    • (10) Lunch Ladybug (In person)
    • (10) Dinner Dear (In person)
    • (125) Hangout Hawks (Virtual)

  • 108 of these access tokens have one-to-one access. One-to-one access is an experience where VeeFriends token holders have the opportunity to redeem one on one time with Gary.These are the names and quantities of the VeeFriends tokens that offer individual one-to-one access to Gary.

  • (85) Facetime Flea, Facetime Frog, Facetime Fly, Facetime Five, Facetime Fox (Virtual)
  • (1) Garage Salin Yale
  • (1) Supper Sunfish
  • (1) Workout Wolf
  • (1) Part of the Team Dream
  • (1) Podcast Panther
  • (1) Courtside Cat
  • (3) Mentor Meeting Mongoose
  • (1) Jam Session Snail
  • (1) “Wine Shopping Spree” Woodchuk
  • (5) Keynote Koala

  • These token holders have unlimited access to any of Gary’s public keynote speeches anywhere in the world. To activate this token after you purchase it, there is a verification process. Please note, travel and accommodation is not included with the token.

  • (1) Shadow Me Scorpion
  • (1) Poker Pirate
  • (1) “Gone Fishing” Fish

22 of these access tokens have competition access. Competition access is an experience where a VeeFriends token holder has the opportunity to redeem time to compete with Gary in a game. 

  • (9) Bowling Boa
  • (5) Basketball Butterfly
  • (1) Bubble Hockey Basset Hound
  • (1) Checkers Chicken
  • (3) Uno Unicorn
  • (1) Ping Pong Kalong
  • (1) Tennis Elbow
  • (1) Video Game Vulture
  • 5 of these access tokens have Scholarship Access. 

Scholarship access is an experience where an applicant applies to become the token holder and has the opportunity to redeem mentoring and coaching from Gary personally as well as his professional network. Below are the names and quantities of the VeeFriends characters with scholarship access. You do not pay for a scholarship access token. These tokens are managed through an application process only.

  • (5) Sorcerer Scholarship

Gift Tokens:

VeeFriends Gift tokens are verifiable tokens to a gifting experience curated by Gary and the VeeFriends team. There are 555 gift tokens. Additionally, VeeFriends Gift tokens, like all VeeFriends tokens, receive a three year access pass to VeeCon. The additional underlying benefits of the VeeFriends Gift tokens will expire May 4, 2024.

Admission Tokens: 


Admission Tokens

Admission Tokens are tokens that come with different levels of rarity and collectability. There are 9,400 Admission Tokens. What’s unique about the Admission tokens is that there are different quantity levels within each character type. Additionally, Admission tokens, like all VeeFriends tokens, receive a three year access pass to VeeCon.

The breakdown of Admission tokens within each type of character is listed below:
  • Each character type has 40 Tokens
    • (20) Core
    • (20) Limited
      • (8) Rare
      • (5) Very rare
      • (2) Epic
      • Spectaculars *all Spectaculars are 1 of 1 Art tokens, with only one edition found within the VeeFriends collection
        • (1) Hologram
        • (1) Gold
        • (1) Bubblegum
        • (1) Lava
        • (1) Diamond

Are all the tokens the same?

There are three categories of tokens: Access, Gift, and Admission. However all token holders receive a three year access pass to VeeCon, an exclusive experience for VeeFriends NFT holders to interact with Gary and his special guests in a curated themed event around business.

Which Tokens are 1 of 1 Artwork?
VeeFriends 1 of 1 Art tokens have just 1 existing edition of their token art within the VeeFriends family. Token art is the drawing and background featured on a VeeFriends token. All 90 in person access tokens are 1 of 1s as well as all 1,175 Spectacular tokens. 
Holders IP Rights

Can I merchandise my VeeFriends?

All VeeFriends characters and tokens are intellectual property owned by VeeFriends LLC, as such token owners cannot sell or distribute VeeFriends characters or designs in any way.

Will VeeFriends’ token owners be able to collect royalties?

Due to various reasons (including legal and regulatory concerns), VeeFriends cannot establish or distribute potential royalties to token owners.
Utility


If you own two VeeFriends tokens, this means you have two tickets to VeeCon. All dates and locations will be announced at least 180 days in advance for VeeCon 2022, 2023, 2024. The first VeeCon will be held in Minneapolis, Minnesota, May 19-22, 2022.

What is VeeCon?
All VeeFriends token owners get access to VeeCon. VeeCon is a multi-day event exclusively for NFT holders. Your NFT will give you a three year access pass. The conference will be focused around business, marketing, ideas, creativity, entrepreneurship, innovation, competition and of course, fun. Gary’s focus is to curate the best experience for his community, bringing enormous access and informational value to all the VeeFriends token holders in attendance. 

How Long Does My VeeFriends Token Last?
The VeeFriends token as an art and collectable lasts forever. The additional underlying benefits of the VeeFriends access, gift, and admission NFTs will expire May 4, 2024.

What is VeeCon?

VeeCon is a multi-day convention specifically designed for VeeFriends NFT holders and influential individuals within the NFT industry. The convention serves as a platform for exploring various topics such as entrepreneurship, marketing, ideas, creativity, and community building.

Initially, VeeFriends promised NFT holders a three-year access pass (2022-2024) to VeeCon. However, over time, Gary Vee and the VeeFriends team have continued to add more exclusive benefits for token holders. VeeCon encompasses a wide range of captivating talks, engaging galleries, immersive installations, and more, featuring not only VeeFriends but also other top collections within the NFT space. For a glimpse of the event's highlights, you can explore the top 10 moments from VeeCon.

Taking place in Minneapolis in May, VeeCon stands as one of the most significant real-life Web3 events of the year. Despite the coincidental timing of the 2022 bear market, the convention achieved tremendous success.

Gary Vee, the driving force behind VeeCon, drew inspiration from various events he has experienced throughout his life, including business conferences, music festivals, closed-door offsite events, and even summer camp activities. He considers VeeCon as the conference that will define his career, emphasizing his dedication to delivering an extraordinary experience.
CHRISTIE'S AUCTION

On October 1, 2021, five of Gary’s original VeeFriends Series 1 drawings sold at Christie’s for $1.2M.



The drawings sold at auction were: 
  • “You’re Gonna Die” Fly
  • Empathy Elephant
  • Tremendous Tiger
  • Gratitude Gorilla
  • “Diamond Hands” Hen
VeeFriends Series 2


VeeFriends Series 2 is a collection of 55,555 one of one NFTs created using combinations of 251 VeeFriends characters, 55 backgrounds, and 6 poses. Every NFT is a collectible that lives on the Ethereum blockchain.

The collection features 236 original characters from VeeFriends Series 1 and 15 new characters created only in Series 2. The original hand-drawn VeeFriends characters have now evolved into their life like Series 2 form as the VeeFriends universe takes shape.


How many VeeFriends Series 2 NFTs are there?

VeeFriends Series 2 will have a total token supply of 55,555. Every NFT is a one-of-one artwork as Series 2 will consist of 251 characters, including 236 characters from Series 1 and 15 new characters who are officially being introduced to the VeeFriends universe.

How much did it cost to mint Series 2?

Series 2 mint price will be 0.335 ETH set on April 11th.

How many characters, poses, and backgrounds are in Series 2?

There are 251 characters (236 from Series 1 and 15 new), 55 backgrounds, and 6 poses. All Series 2 NFTs are 1 of 1s, due to the randomly generated poses and backgrounds.

How many tokens does each character have?

Each Series 2 Character will have a total supply of 220 tokens (apart from Gift Goat, which will be 555 1/1s) comprised of:
  • 214 tokens which will all be 1/1 uniquely generated combinations of the character in one of six different poses and in front of one of the fifty-five Series 2 backgrounds.
  • 6 Character Spectacular 1/1’s: Bubble Gum, Diamond, Hologram, Gold, Lava, and one new addition to the Spectacular family to be announced soon.

How do I receive a set of Series 2 Trading Cards?

As a surprise utility for all community members who mint a VeeFriends Series 2 NFT, VeeFriends will offer primary Series 2 holders the opportunity to receive a box of physical VeeFriends “Compete and Collect” Trading Cards (the “Series 2 Trading Cards”). All claimed Collectible Trading Cards are delivered for free. Read our blogs here for more information on the trading cards, and their gameplay!


How do I get one of the 15 new characters?

After Friends List mint concludes, there will be a daily raffle (1 character per day), where holders of the required BG tokens can enter. If selected, these holders will be able to mint the new character by burning BOOK GAMES starting on April 27th, 2022.

When entering the raffle for the burning of one of the 15 new characters, can I use the same token to enter multiple raffles over the 15 days?

Yes, Each token ID can only be entered once in a 24-hour window but can be entered into other raffles after that.

How Long Does My VeeFriends Series 2 Token Last?

The VeeFriends token as an art and collectible lasts forever.

Note, that the additional underlying benefits of the VeeFriends Series 1 access, gift, and admission NFTs will expire on May 4, 2024.

How can I own a VeeFriends Series 2 Spectacular?

If you do not have BOOK GAMES tokens for the 15 new character burn, then the only opportunity to own a VeeFriends Series 2 Spectacular is — the Emerald Auction.

Why did you launch VeeFriends Series 2?

This is an NFT project that brought to life Gary Vaynerchuk’s ambitions of building intellectual property in perpetuity using his creative and business passions while utilizing NFT technology and their smart contract capabilities.

With VeeFriends Series 2, Gary continues to reinforce his project as a blueprint for every IP owner with an audience on how to bring value using NFT technology. VeeFriends Series 2 is the next step in the evolution of the VeeFriends NFT project. Gary’s original hand-drawn characters are re-imagined and taken to the next level by creating 3-D characters, new backgrounds, and a fine collection of poses.

VeeFriends Series 2 comes almost a year after the genesis collection of VeeFriends which launched in May 2021 and aims to continue to add value to Series 1 holders as a primary goal and open up the opportunity for new people to be part of the community.

What is the concept of Series 2?

VeeFriends was created with the idea that the characters will continually evolve and transform, from their personalities to their looks and attributes. Series 2 consists of the evolution of VeeFriends characters which began from Gary’s imagination and then developed into drawings that Gary created himself. Gary wants to empower the traits of the VeeFriends characters while also embracing change and he demonstrates this with the evolution of the Series 1 characters, which have now evolved into fully colored and digitally designed characters.

What is the concept behind the Series 2 poses?

Every VeeFriends Series 2 character will be represented in a pose that speaks to emotional feelings that the characters will go through, such as strategizing, manifesting, resting, evolving, classic, and competing.

Did Gary draw all the VeeFriends characters?

Gary imagined, drew, and created all 283 characters in VeeFriends. VeeFriends Series 1 artwork is the original, authentic drawings from Gary. While Series 2 artwork was developed in partnership with others.

Are all the tokens the same?

There are three categories of VeeFriends Series 1 tokens: Access, Gift, and Admission. However, all VeeFriends Series 1 token holders receive a three-year access pass to VeeCon, an exclusive experience for VeeFriends NFT holders to interact with Gary and his special guests in a curated themed event around Web3 and popular culture. In Series 2, every purchase of an NFT comes with a box of VeeFriends “Complete and Collect” Trading Cards.

Why should people buy VeeFriends Series 2?

To be a part of a community and take part in the collectible nature of the community. Gary has built this community for many years and is focused on value creation by giving access to the community and developing real-life value for the NFTs by adding “utility” to his tokens.

Does VeeFriends Series 2 token give us access to VeeCon?

No, VeeFriends Series 2 token does not give access to VeeCon.

How many VeeFriends Series 2 NFTs are there?

VeeFriends Series 2 will have a total token supply of 55,555. Series 2 will consist of 251 characters, including 236 characters from Series 1 and 15 new characters who are officially being introduced to the VeeFriends universe.

How many characters, poses, and backgrounds are in Series 2?

There are 251 characters (236 from Series 1 and 15 new), 55 backgrounds, and 6 poses. All Series 2 NFTs are 1 of 1s, due to the randomly generated poses and backgrounds.

How many tokens does each character have?

Each Series 2 Character will have a total supply of 220 tokens (apart from Gift Goat, which will be 555 1/1s) comprised of:
  • 214 tokens which will all be 1/1 uniquely generated combinations of the character in one of six different poses and in front of one of the fifty-five Series 2 backgrounds.
  • 6 Character Spectacular 1/1’s: Bubble Gum, Diamond, Hologram, Gold, Lava, and one new addition to the Spectacular family to be announced soon.

Can I merchandise my VeeFriends?

All VeeFriends characters and tokens are intellectual property owned by VeeFriends LLC, as such token owners cannot sell or distribute VeeFriends characters or designs in any way.
VeeFriends Partners with Macy’s and Toys “R” Us for Exclusive Figure and Plush Collectibles


VeeFriends is proud to announce our partnership with Macy’s and Toys“R”Us®, to launch our very-first limited series of figure and plush collectible characters. This collection launches on October 17th (U.S. pre-order starts today), and brings the VeeFriends characters to life, from digital NFT to physical collectibles, allowing for the first time anyone the chance to own a VeeFriends character. Each collectible plush or figure also has a printed QR code that currently leads its owner to a 3D animated heartfelt short film or character song.

Founder and CEO Gary Vaynerchuk curated the six unique characters out of the 283 characters in VeeFriends for this first collection:


“This partnership means way more to me than you could ever imagine. The thought that VeeFriends will be in Macy’s and Toys “R” Us simultaneously is incredible. I fondly remember growing up in Edison, New Jersey, walking down these stores’ aisles as a kid. We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys “R” Us the first time. I can’t wait to see them in-store and on the shelves — it’s a full circle moment for me and a very big step for the company.” — Gary Vaynerchuk, Founder and CEO of VeeFriends.


Each VeeFriends figure and plush character has a unique story behind their bespoken trait including Be The Bigger Person, Common Sense Cow, Genuine Giraffe, Gratitude Gorilla, Practical Peacock, and Willful Wizard. Everyone can learn the story of each featured VeeFriends character through the printed QR code and across VeeFriends content channels through their respective animated short film or song.

“VeeFriends aspires to bring value to our community — selected holders will get first access to claim the collection, and all of our community will get priority to RSVP at the in-store events. It’s just one more way we want to connect with our community and show them the development of the IP behind the characters.” — Andy Krainak, President of VeeFriends.

VeeFriends Plush Collectibles


Featured Characters:
  • Common Sense Cow
  • Willful Wizard
  • Practical Peacock
  • Gratitude Gorilla
  • Genuine Giraffe
  • Be The Bigger Person

Price:

$24.99

Size:

10” Plush

VeeFriends Figure Collectibles


Featured Characters:
  • Common Sense Cow
  • Willful Wizard
  • Practical Peacock
  • Gratitude Gorilla
  • Genuine Giraffe
  • Be The Bigger Person

Price:

$29.99

Size:

6” Figure

VeeFriends Blind Box


Featured Characters:
  • Practical Peacock
  • Gratitude Gorilla
  • Common Sense Cow
  • Willful Wizard
  • Genuine Giraffe
  • Be The Bigger Person

Blind Box Only Characters:
  • Adventurous Astronaut
  • Patient Panda
  • Empathy Elephant
  • Heart-Trooper

Price:

$9.99 (Not available for pre-order)

Size:

2” Figure/per box


How to Purchase

Domestic


Items will be made available for pre-order starting today, October 4th, 2022. Available for purchase exclusively at 400+ participating Macy’s and Toys “R” Us stores across the United States and online at Macys.com on October 17th.

All Pre-Order Start:

Tuesday, October 4th, 2022

Available for In-Store + Online:

Monday, October 17th, 2022