Brand Manifesto
PROOF

Art is proof of our collective humanity.

From handprints on cave walls to pixels on screens, art forms the unbroken chain of our shared human experience. Art isn’t frivolous, it’s fundamental—the foundation to the stories we tell, cultures we create, and societies we build. But art is also at risk of being commodified.

The blockchain has the potential to usher in a digital art renaissance, but we have to decide: is it about the numbers or the people?

At PROOF, we’re focused on creating unique experiences for collectors to connect with artists to own and champion their art. Art is more than a floor price—it’s humanity’s handprint on the world.
Overview
PROOF Collective is an NFT (non-fungible token) project that aims to bridge the gap between traditional art and digital art by offering a platform for artists to showcase their work in a new, innovative way. The project is focused on creating a community of artists and art enthusiasts who can interact with each other and appreciate the value of digital art.

PROOF Collective NFTs are unique digital assets that represent ownership of a piece of art created by a talented artist. Each NFT is minted on the Ethereum blockchain, ensuring its authenticity and immutability. The project offers a diverse range of art styles and mediums, including digital illustrations, 3D art, and motion graphics.

PROOF Collective also incorporates a gamification element by offering rare and exclusive NFT drops that are available for a limited time only. These drops are designed to incentivize community engagement and reward loyal members. The project also offers a staking mechanism, where users can earn rewards by holding their PROOF tokens.

PROOF Collective aims to create a sustainable ecosystem that benefits both artists and collectors. Artists receive a percentage of the sales generated from their NFTs, providing them with a new revenue stream and a way to monetize their work. Collectors, on the other hand, can invest in unique, one-of-a-kind art pieces that are backed by the blockchain.

In summary, PROOF Collective is a unique NFT project that aims to create a community of artists and collectors who appreciate the value of digital art. With its diverse range of art styles, gamification elements, and staking mechanism, the project offers a new and innovative way to interact with art and build a sustainable ecosystem for the future.
Projects
PROOF Collective
Proof Collective Membership

A private group of 1,000 dedicated NFT collectors and artists. Membership valid from 1/1/2022-1/1/2025.

The Proof Collective is a select NFT community that is only accessible to its 1,000 members and is valid from 1/1/2022-1/1/2025. The Proof Collective has been behind some highly successful projects such as Moonbirds, Oddities and Grails. The group is made up of renowned artists and collectors in the NFT space, many of whom remain anonymous.

Founded in December 2021 by Co-Founder Kevin Rose, The Proof Collective evolved from a closely-knit community that had developed around the Proof podcast, with a clear mission to act as the most vigilant and knowledgeable experts in the NFT space, always on the lookout for the most promising projects for its members.
Learn more

Grails
Grails

Proof has already released three sets of its popular Grails collection, each consisting of 20 unique NFTs by 20 renowned artists in the NFT community. To obtain a Grails NFT, one must have a Grails III Mint Pass, which is distributed as an airdrop to Proof Collective NFT holders. Some lucky holders of "Grail" trait Moonbirds are also entered into a raffle for a chance to win a Mint Pass, and they can also be purchased on the secondary market.

The minting process for Grails drops involves an interesting dynamic. Once the minting window opens, Proof members and Mint Pass holders can mint an artwork within a seven-day period. However, the names of the artists are not revealed until after the minting is finished, incentivizing members to select pieces they appreciate rather than those associated with big-name artists. While it is still possible to identify an artist's style, the concept creates an intriguing element of the unknown in the minting process.

Proof has enlisted some big names to participate in the Grails drops, including Gary Lee, Alexis Ohanian, Hackatao, Grant Riven Yun, Refik Anadol, and Drifter Shoots, among others. Season III of Grails was released on January 17 and has introduced new mechanics such as Editions and Series mints. Editions are single artwork NFTs with a hard cap of 50, while Series mints consist of a curated selection of works by a single artist, with each mint randomly selecting pieces from that series. The artwork displayed on the Grails minting page shows the first piece in its corresponding Series.
Learn about Grails

Moonbirds
Moonbirds

Moonbirds NFTs are a collection of 10,000 unique digital assets launched in April 2022 by Kevin Rose as part of the Proof Collective. The Proof Collective is a private members-only group of NFT collectors and artists. The Moonbirds collection was distributed in three stages: first, 2,000 NFTs were reserved for Proof Collective members to mint prior to the general sale. Then, a supply of 7,875 NFTs was released to the public through a whitelist raffle, in which potential collectors had to have 2.5 ETH in their registered wallet at the time of entry. Finally, the remaining 125 NFTs were held by the Proof Collective admins for future collaborations and marketing. Kevin Rose, the creator of Moonbirds and founder of the Proof Collective, is a well-known internet entrepreneur, investor, and podcaster, with previous ventures including news aggregator Digg.
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Oddities
Moonbirds Oddites
10,000 Moonbird pellets, released July 2022. In design collaboration with Gremplin. Each Oddities is dervied from a Moonbird, with a smattering of new traits and features randomly allocated. While the Moonbirds and Oddities communities largely overlap (ownership of one will get you access to the Discord channels for the other) the Oddities are developing a world and a vibe of their own. 

PROOF Artists
Learn more about the incredible artists who have contributed to the PROOF ecosystem.

Mythics
Mythics

While Moonbirds have long lived comfortably within the canopy of the Yrgtree, the winds of unrest are coursing through the world of Volaria. Oddities burrowing deep within the winding roots of the Yrgtree have discovered a cache of eggs hidden by the Mythical ancestors of the Moonbirds. Little is known about these distant forebearers of the world—and even less about their mysterious disappearance many ages ago...

Legend tells that as these Mythic beings formed a prosperous city in the clouds, an ancient evil was summoned from the surrounding twilight. A monstrosity known as the Dred.

Hell-bent on extinguishing the flames of hope, the Dred was able to undermine the Mythics’ thriving civilization, leaving in its calamitous wake, floating ruins the Moonbirds dare not explore.

With the unearthing of these ancient eggs, tremors and dissonant waves have rattled the once safe branches of the Yrgtree, bringing an age of uncertainty.

The void-soaked tendrils of the Dred have begun to accumulate, gathering power, strength, and ominous magnitude. What had been weak wisps of dispersed hopelessness has risen to sinister form once again. The Dred is on the hunt and the very existence of the Yrgtree and its inhabitants are in peril.

The Oddities hear the resonant grumblings of the Odd God beckoning them to stand alongside the Moonbirds. Together, they’ll release the Mythics preserved within the eggs to stand against the Dred; bringing forth a power that outpaces fear and doubt. This call to arms will infuse the Moonbirds with the wisdom, inspiration, and the hope to reclaim the skies and finish what the Mythics started.

There’s great possibility in the air—but with it, a sense of the unknown. The kind of adventure that means that from this moment forward, nothing will ever be the same.

What’s an Egg?
Egg Rarity
Each egg contains within it the soul of a Mythic that will be set free by the flames of the Odd God’s Hearth.

There are three types of egg: Legendary, Runic, and Stone. A Legendary Egg can spawn three Mythic forms; it will be down to the minter to decide which form their Mythic will take. A Runic Egg has two potential forms, and a Stone Egg only one.

Your odds of getting a Legendary Egg will decrease the later you claim your egg. Eggs claimed within the first week of the first Diamond Nest being hit have the highest chance of a Legendary Egg (60%; rest are Runic). Those claimed after the first week within the first month also have better odds (40% Legendary; 60% Runic). Thereafter you are more likely to receive a humble Stone egg (20% Legendary; 60% Runic; 20% Stone).
Odd God

When can I convert my egg into a Mythic?
The Hearth of the Odd God will alight in early June. From that point on, 50 claimed eggs will be selected at random per day to be “activated”. An activated egg can be converted to a Mythic at any point.

When can I burn my Oddity?
When the Hearth of the Odd God awakens, in early June. Up to 50 Oddities may be sacrificed in return for a Mythic per day. You will be able to volunteer your Oddity for sacrifice in advance, at which point it will remain in a queue for the hearth until either it is called up to begin the sacrificial ritual or you decide you can’t possibly bear to part with your weird lil thingumybob. More details to follow.

How can I check if a Moonbird has already claimed its Mythic egg?
Visit the Moonbird’s detail page; you’ll be able to see under “nesting and rewards” if the bird is eligible for an egg yet (based on it’s nest level) and whether that egg has been claimed.

Can I use an egg as I would a Mythic?
All utility—including submitting or voting for a Lunar Society proposal and accessing the PROOF discord—is reserved for hatched Mythics. Because how do you expect an Egg to vote?
Egg Claim Schedule
Media
PROOF Podcasts
PROOF is your podcast for in-depth NFT coverage. Hosted by Kevin Rose.


PROOF Daily NFT Countdown

Daily market updates from our Director of Research Sam aka NFTStatistics.